Retargeting campaign


February 7, 2013 by wizeblogmin

Today’s online shoppers are getting savvier, and it is increasingly difficult for retailers to draw their attention to traditional banner advertisements… let alone get them to take the next step and actually click through.

Given this, we’ve developed a new type of online banner ad we’re calling Real-time Social Data Ads and we’re excited to share the results.

First, here’s what’s different: these personalized ads showcase constantly-updated, relevant information, including social data like the number of times a product has been tweeted or liked on Facebook, as well as recent drops in price, available coupons, special offers like free shipping, and how many recent purchases have been made.

The results: Real-time Social Data Ads increased click-through rates by 10 percent on our shopping site Nextag. And these ads will be made available for all our Wize Commerce customers in the months ahead.

The results so far show that potential customers are more likely to be interested in a product if they see that it is popular and being shared via the social media channels they trust and use on a daily basis.

Examples of Real-time Social Data Ads below.

realtime_socialdata_ads

Real-time Social Data Ads are made possible by our proprietary Wize Commerce Social Analytics System which we wrote about recently on our blog.

These new online ads are the next step in our ongoing efforts to show how the smart use of social data can lead to better, more effective digital marketing strategies, and to provide merchants with better results for the same marketing spend.

Contact us and let us know you’re interested in hearing more about how we can help you improve your retargeting banner program.

Today’s online shoppers are getting savvier, and it is increasingly difficult for retailers to draw their attention to traditional banner advertisements… let alone get them to take the next step and actually click through. Given this, we’ve developed a new type of online banner ad we’re calling Real-time Social Data Ads and we’re excited to…

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November 1, 2012 by wizeblogmin

The days of succeeding with a static or even manually optimized e-commerce site are long gone.

Successful companies now leverage technologies that automatically optimize monetization and traffic acquisition in response to every click. Every click translates to better customer experiences, which translates to more dollars for you.

Here are seven ways to automatically optimize your site. How many are you using today?

 1.    Search

Great search experiences deliver instant magic for consumers in the form of exceptionally intuitive and relevant search results.

Consumers take this for granted. But merchants must stay vigilant about keeping their most likely margin drivers at the top of all those results queries. Otherwise, they’re not only losing magic, they’re losing money.

Strong e-commerce businesses have search systems that dynamically adjust search rankings based on a combination of keyword relevance and past visitor behavior.

Every time a guest clicks on a search result for a keyword, that’s a signal suggesting the product should be ranked higher for the next visitor who searches for that keyword. The aggregate of those individual clicks is a complex system that evolves dynamically minute to minute. (more…)

The days of succeeding with a static or even manually optimized e-commerce site are long gone. Successful companies now leverage technologies that automatically optimize monetization and traffic acquisition in response to every click. Every click translates to better customer experiences, which translates to more dollars for you. Here are seven ways to automatically optimize your…

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July 9, 2012 by wizeblogmin

According to a 2010 report from ValueClick media, retargeted banners provide the largest rise in branded search traffic and drive the most people to your company, per dollar spent.

Now, after a decade of building retargeted banner tests within the Wize Commerce Shopping Network, we want to share something completely new. By utilizing our immense database of shopping information, our proven technology will be able to increase the performance of any online advertising and email campaign.

But, what makes Wize Commerce different? (more…)

According to a 2010 report from ValueClick media, retargeted banners provide the largest rise in branded search traffic and drive the most people to your company, per dollar spent. Now, after a decade of building retargeted banner tests within the Wize Commerce Shopping Network, we want to share something completely new. By utilizing our immense…

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