Today’s online shoppers are getting savvier, and it is increasingly difficult for retailers to draw their attention to traditional banner advertisements… let alone get them to take the next step and actually click through.
Given this, we’ve developed a new type of online banner ad we’re calling Real-time Social Data Ads and we’re excited to share the results.
First, here’s what’s different: these personalized ads showcase constantly-updated, relevant information, including social data like the number of times a product has been tweeted or liked on Facebook, as well as recent drops in price, available coupons, special offers like free shipping, and how many recent purchases have been made.
The results: Real-time Social Data Ads increased click-through rates by 10 percent on our shopping site Nextag. And these ads will be made available for all our Wize Commerce customers in the months ahead.
The results so far show that potential customers are more likely to be interested in a product if they see that it is popular and being shared via the social media channels they trust and use on a daily basis.
Examples of Real-time Social Data Ads below.
Real-time Social Data Ads are made possible by our proprietary Wize Commerce Social Analytics System which we wrote about recently on our blog.
These new online ads are the next step in our ongoing efforts to show how the smart use of social data can lead to better, more effective digital marketing strategies, and to provide merchants with better results for the same marketing spend.
Contact us and let us know you’re interested in hearing more about how we can help you improve your retargeting banner program.