Merchant newsletter


August 26, 2013 by wizeblogmin

Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage.

We’ve been busy recently, launching new tools, new sites, and new traffic sources for our merchant customers.

Boost your traffic and revenue with…

Real-time price updates
Last month, we rolled out a major platform enhancement that will allow your prices to show up on all our sites in minutes. It’s even more important now that when you update your prices online or in-store, please update your prices in Nextag/Wize Commerce. Our research shows that most consumers shop with an eye on price: be sure that shoppers pick you and not the competition.
Silhouettes
An increasing number of merchants are working with us via our Silhouette program to boost their own site traffic and revenue. Many of our reference accounts are confidential, but we have great results we can share from Silhouettes we built for ourselves. For example, the Silhouettes we recently built for our guenstiger.de and preissuchmaschine.de sites delivered an amazing 50% increase in margin-positive revenue with virtually no integration required. Read the details here.
Complete, high-quality feeds
This is a good time to remind you that the quality of the data in your feed directly impacts visibility and your overall performance on all the sites in our Shopping Network. Small errors here will prevent your products from being seen or found. Be sure the following are all up to date:
  • Valid UPC/EAN code
  • Correct manufacturer part no.
  • Correct manufacturer/brand data (in two separate fields/columns)
  • Product name (up to 80 characters)
  • Product URL
  • Category information (by name or Nextag node_id)
  • Stock status
  • Shipping info (numerical data formatted with only digits and consistent decimal delimiter, either “.” or “,”)
  • Image URLs for each product wherever possible (min size: 100 x 100 pixels) in either jpeg or gif format

In other news…

As you know, market developments are driving the cost of traffic higher, and there has been no escaping that fact in the e-commerce landscape. Last month we announced a price increase that spans most categories as a means to partly compensate for these trends. Most of the feedback we’ve received from merchants has been understanding — we are using this price increase and numerous initiatives to bolster our traffic conversion and quality to drive more business to you. Wize Commerce already has the best COS of all independent CSEs and we continue to invest to keep it that way. Here are just some of our latest initiatives:
  • Performance enhancements: In tandem with the speed enhancements mentioned above, we’ve increased SKU capacity by 25-30% and our ability to handle traffic surges by 50-60%.
  • Price Machine upgrade: In July, we rolled out a new look and feel and expanded features for Price Machine, already our highest-performing site in terms of merchant conversion.
  • Wize Commerce now powers AOL Shopping links: The AOL co-brand partnership we announced to you in June is well underway, delivering millions of new qualified leads to merchants participating in the Wize Commerce Shopping Network. As our recent blog post notes, our relationships with content partners like AOL deliver traffic to merchants that isn’t dependent on search engines.
Wize Commerce CEO Jeff Katz recently spoke with Cory Johnson of Bloomberg about comparison shopping, Price Machine, and the future of the space. Take a look.
And as always, if you have any questions, or if we can help in any way, please let us know.

Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage. We’ve been busy recently, launching new tools, new sites, and new traffic sources for our merchant customers. Boost your traffic and revenue with… Real-time price updates Last…

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June 13, 2013 by wizeblogmin
Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage.
This is an exciting time for Wize Commerce. We’ve got a number of new offerings in the pipeline, and we’re working every day to improve performance on our existing products and services. Here’s just a sampling of what’s new, and what you can expect to see from us in the weeks and months ahead.

Launch of ApplianceShopping.com

Wize Commerce recently launched its new ApplianceShopping.com site, which is focused primarily on products for the home. The site highlights our new catalog technology, which allows users to quickly and thoroughly compare appliances based on price and relevant specs.
We’re currently live with refrigerators, TVs, washers, and dryers – and we will be further expanding our catalog in the coming weeks. We are confident this site will be a go-to destination for online shoppers looking for top products for the home — and indeed any product where detail on specifications is important to a satisfying purchasing process — at the right price. Give it a try today and make sure you are well represented in these categories by providing not only your full list of products, but other important information like brand, UPC, and manufacturer part numbers. This will allow us to accurately map products to the correct model information and ensure maximum visibility for your products.
ApplianceShoppingHomePage

Nextag Enhancements

We’ve been experimenting with a number of different tweaks and improvements to Nextag, and we are particularly pleased with the results of our enhancements to the site’s “Buy” button. In recent months, we have ramped up traffic on the button and relabeled it “Express Checkout.”  Tests are now showing an up to 8X increase in merchant conversion when shoppers utilize this new feature. But we’re not stopping there – you’ll be seeing a lot more progress and increased benefits with our largest site in the months ahead.
expressCheckout-button-2

Expanding our Japanese Presence with iinedan

Looking to reach shoppers in Japan? Then check out iinedan.com – “good price” in Japanese – which is our second Japanese site after the 2010 launch of nextag.co.jp. The site, which is modeled after pricemachine.com, was built on a new JavaServer Pages (JSP) technology framework and will allow us to accelerate our deployment of similar websites in other international markets. We believe this will create better performance for our merchants, ultimately in all markets as this technology is implemented in all markets.
What does this mean for you? By leveraging the full breadth of our Japanese product catalog and bolstering our presence in what is already our third largest market, we expect to boost shopping traffic by up to 30 percent.

Nextag Partnering with AOL Shopping

We’re pleased to announce that AOL Shopping is now powered by Nextag. Earlier this month, we successfully launched this new co-branded partnership with one of the largest shopping sites online. We’ll be buying media on various targeted AOL properties like The Huffington Postmoviefone.com, and engadget.com to drive traffic through the co-brand, and to drive traffic to our own sites.
When shoppers visit the AOL Shopping site, they will be automatically directed to aol.nextag.com. Broadly speaking, this means we can provide more traffic and additional quality clicks to your site. As a merchant, if you want to take advantage of this incremental traffic, make sure you opt-in for our co-brand traffic sources.
This is an exciting step forward in our continued expansion – and will allow us to reach even more shoppers and help expand opportunities for our merchant partners.

Other Developments

In other Wize Commerce news, we’re excited that CPC Strategy has once again ranked us number one and thus the largest independent comparison-shopping service in our sector for highest gross merchandise sales and merchant conversion. We appreciate the third-party validation of our ability to attract potential shoppers and convert them to actual buyers.

Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage. This is an exciting time for Wize Commerce. We’ve got a number of new offerings in the pipeline, and we’re working every day to improve performance on…

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May 17, 2013 by wizeblogmin
Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage. Below is an excerpt from our May 2013 newsletter.
  
We keep in regular contact with our merchants via newsletter, this blog, and email. We care about your questions and commit to a 24-hour turnaround for all business issues brought to our attention.
 
Here are some of the recent questions we’ve been hearing from merchants, and our responses.
 
Q: How can I perform better in your channel?
 
Whether we’re discussing Nextag.com or one of our other Shopping Network sites, one theme we often mention is the quality and timeliness of catalog data.
 
Data quality might not sound exciting, but a good feed equals good revenue. And we know from working with our many merchants that product data quality—including things like product titles, descriptions, and image resolution—is not always where it could be.
 
In an effort to provide the best tools to our merchants, we’re in the final stages of developing a feed quality report (see below) that we can send regularly to your e-mail address. We’ve seen an average revenue increase of around 10% from merchants who address the issues called out in these reports.
 
FeedHealth
 
Also, be aware that we already have some functionality in our merchant dashboard that allows you to quickly check your product data status at any point. Simply log in to our dashboard, click on “Review Product File Quality” under the Product Listings menu, and you can see key quality metrics at a glance.
 
Q: How can I drive more in-store traffic?
 
Input timing is at least if not more important than data completeness. It’s common for top online retailers to update their price and stock status data at least a few times a day to stay competitive in this fast-paced market. Your competition’s prices are updated in minutes: yours should be too.
 
We recommend that all merchants who use our Shopping Network show their best and most accurate prices, including and especially store-only prices… These are guaranteed to drive conversions and foot traffic.
 
For merchants looking to maximize sales and margins from consumers already in their stores—via mobile price-matching guarantees and personalized mobile upsells—we’re currently seeking a sampling of partners to work with on our new In-store Silhouette, currently in prototype. Contact us if you would like to participate.
 
And in general: make sure you have a strong and strategically designed mobile website. Obvious perhaps, but by the same token, exceptionally important.
 
In other news…
 
As you might have noticed, we’ve changed the brand of our monthly merchant newsletter from Nextag to our parent company Wize Commerce. This allows us to talk more effectively about all the sites in our Shopping Network, as well as the traffic and monetization tools we now offer to merchants directly. Please feel free to visit our recently re-designed Wize Commerce website for more details on these services.
 
As always, let us know if there’s anything we can do to help boost your revenue or traffic performance.
 

Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage. Below is an excerpt from our May 2013 newsletter.    We keep in regular contact with our merchants via newsletter, this blog, and email. We care about your…

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