Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage. Below is an excerpt from our May 2013 newsletter.
We keep in regular contact with our merchants via newsletter, this blog, and email
. We care about your questions and commit to a 24-hour turnaround for all business issues brought to our attention.
Here are some of the recent questions we’ve been hearing from merchants, and our responses.
Q: How can I perform better in your channel?
Whether we’re discussing Nextag.com or one of our other Shopping Network sites, one theme we often mention is the quality and timeliness of catalog data.
Data quality might not sound exciting, but a good feed equals good revenue. And we know from working with our many merchants that product data quality—including things like product titles, descriptions, and image resolution—is not always where it could be.
In an effort to provide the best tools to our merchants, we’re in the final stages of developing a feed quality report (see below) that we can send regularly to your e-mail address. We’ve seen an average revenue increase of around 10% from merchants who address the issues called out in these reports.
Also, be aware that we already have some functionality in our merchant dashboard that allows you to quickly check your product data status at any point. Simply log in to our dashboard, click on “Review Product File Quality” under the Product Listings menu, and you can see key quality metrics at a glance.
Q: How can I drive more in-store traffic?
Input timing is at least if not more important than data completeness. It’s common for top online retailers to update their price and stock status data
at least a few times a day to stay competitive in this fast-paced market. Your competition’s prices are updated in minutes: yours should be too.
We recommend that all merchants who use our Shopping Network show their best and most accurate prices, including and especially store-only prices… These are guaranteed to drive conversions and foot traffic.
For merchants looking to maximize sales and margins from consumers already in their stores—via mobile price-matching guarantees and personalized mobile upsells—we’re currently seeking a sampling of partners to work with on our new In-store Silhouette
, currently in prototype. Contact us
if you would like to participate.
And in general: make sure you have a strong and strategically designed mobile website. Obvious perhaps, but by the same token, exceptionally important.
In other news…
As you might have noticed, we’ve changed the brand of our monthly merchant newsletter from Nextag to our parent company Wize Commerce. This allows us to talk more effectively about all the sites in our Shopping Network, as well as the traffic and monetization tools we now offer to merchants directly. Please feel free to visit our recently re-designed Wize Commerce website
for more details on these services.
As always, let us know if there’s anything we can do to help boost your revenue or traffic performance.
Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage. Below is an excerpt from our May 2013 newsletter. We keep in regular contact with our merchants via newsletter, this blog, and email. We care about your…