Google Shopping, as of October 17 a pay-for-play service, is continuing its test allowing select affiliates to place Product Listing Ads (PLA) bids on behalf of their merchant clients, as long as the affiliate, merchant, and audience are all in the U.S. As a very large Google advertiser on behalf of our merchant clients, Nextag continues to participate in this program, as was noted in their announcement today.
In recent months, select merchants have been working with Wize Commerce and Nextag to bid on Product Listing Ads on Google Shopping to drive incremental profitable sales. This new program complements the very comprehensive traffic acquisition suite of services Wize Commerce offers via the search engines, social sites, retargeting on publisher sites, and re-marketing, all driving high quality prospects to our merchant partners’ e-commerce sites.
As mentioned in today’s interview, the PLA program is designed such that a direct merchant bid takes precedence over an affiliate bid so merchants need not be concerned they are bidding against themselves in the auction. Merchants also have the ability to opt out of the Google test if desired.
Just in time for the holiday shopping season, if you are interested in having Wize Commerce grow your business through PLA participation via Nextag, via any of our comprehensive traffic acquisition and monetization services, or via our other worldwide shopping sites, please contact us.