Agile software development


January 30, 2013 by wizeblogmin

We use agile software development methods across almost all Wize Commerce properties. The product benefits of agile development are well-known, including incremental and immediate value delivery.
 
For us additionally, there is an important psychological benefit: agile methods and systems require our teams to adopt a “real-time” mind set. We look at our systems diagnostically at every moment, scanning a rich data stream to catch symptoms and opportunities early and continuously. Our success, as with most companies, involves finding and exploiting slight advantages. Agile keeps us focused, keeps us learning, and keeps us smart.
 
Not all our merchant customers use agile development for their systems, which of course is fine. But when a rigid product design, development methodology or corporate culture spills over into digital marketing decisions, massive amounts of money are left on the table.
 
That’s where we can be of most help, with our Silhouette revenue and traffic optimization service: helping companies turn on an “agile marketing” approach, regardless of their history or the state of their systems today.
 
We spend millions of dollars weekly, making real-time bids, and figuring out what ecosystems are best for each campaign and keyword.
 
The question we ask with our clients is never, how are you performing compared to your history, or current competition, but:
 
How are you performing compared to your potential?
 
Contact us to discuss how Silhouette can help your business switch to “agile marketing” across every channel and ecosystem.

We use agile software development methods across almost all Wize Commerce properties. The product benefits of agile development are well-known, including incremental and immediate value delivery. For us additionally, there is an important psychological benefit: agile methods and systems require our teams to adopt a “real-time” mind set. We look at our systems diagnostically at every…

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