Monthly Archives: June 2013


June 14, 2013 by wizeblogmin

Wize Commerce CEO Jeff Katz recently spoke with the New York Times about leadership, strategy, and culture-building. (And lasers.)

Read the interview here.

Wize Commerce CEO Jeff Katz recently spoke with the New York Times about leadership, strategy, and culture-building. (And lasers.) Read the interview here.

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June 13, 2013 by wizeblogmin
Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage.
This is an exciting time for Wize Commerce. We’ve got a number of new offerings in the pipeline, and we’re working every day to improve performance on our existing products and services. Here’s just a sampling of what’s new, and what you can expect to see from us in the weeks and months ahead.

Launch of ApplianceShopping.com

Wize Commerce recently launched its new ApplianceShopping.com site, which is focused primarily on products for the home. The site highlights our new catalog technology, which allows users to quickly and thoroughly compare appliances based on price and relevant specs.
We’re currently live with refrigerators, TVs, washers, and dryers – and we will be further expanding our catalog in the coming weeks. We are confident this site will be a go-to destination for online shoppers looking for top products for the home — and indeed any product where detail on specifications is important to a satisfying purchasing process — at the right price. Give it a try today and make sure you are well represented in these categories by providing not only your full list of products, but other important information like brand, UPC, and manufacturer part numbers. This will allow us to accurately map products to the correct model information and ensure maximum visibility for your products.
ApplianceShoppingHomePage

Nextag Enhancements

We’ve been experimenting with a number of different tweaks and improvements to Nextag, and we are particularly pleased with the results of our enhancements to the site’s “Buy” button. In recent months, we have ramped up traffic on the button and relabeled it “Express Checkout.”  Tests are now showing an up to 8X increase in merchant conversion when shoppers utilize this new feature. But we’re not stopping there – you’ll be seeing a lot more progress and increased benefits with our largest site in the months ahead.
expressCheckout-button-2

Expanding our Japanese Presence with iinedan

Looking to reach shoppers in Japan? Then check out iinedan.com – “good price” in Japanese – which is our second Japanese site after the 2010 launch of nextag.co.jp. The site, which is modeled after pricemachine.com, was built on a new JavaServer Pages (JSP) technology framework and will allow us to accelerate our deployment of similar websites in other international markets. We believe this will create better performance for our merchants, ultimately in all markets as this technology is implemented in all markets.
What does this mean for you? By leveraging the full breadth of our Japanese product catalog and bolstering our presence in what is already our third largest market, we expect to boost shopping traffic by up to 30 percent.

Nextag Partnering with AOL Shopping

We’re pleased to announce that AOL Shopping is now powered by Nextag. Earlier this month, we successfully launched this new co-branded partnership with one of the largest shopping sites online. We’ll be buying media on various targeted AOL properties like The Huffington Postmoviefone.com, and engadget.com to drive traffic through the co-brand, and to drive traffic to our own sites.
When shoppers visit the AOL Shopping site, they will be automatically directed to aol.nextag.com. Broadly speaking, this means we can provide more traffic and additional quality clicks to your site. As a merchant, if you want to take advantage of this incremental traffic, make sure you opt-in for our co-brand traffic sources.
This is an exciting step forward in our continued expansion – and will allow us to reach even more shoppers and help expand opportunities for our merchant partners.

Other Developments

In other Wize Commerce news, we’re excited that CPC Strategy has once again ranked us number one and thus the largest independent comparison-shopping service in our sector for highest gross merchandise sales and merchant conversion. We appreciate the third-party validation of our ability to attract potential shoppers and convert them to actual buyers.

Note: We send a monthly email newsletter to all our merchants, letting them know about new product updates, and how to use our platform to their best advantage. This is an exciting time for Wize Commerce. We’ve got a number of new offerings in the pipeline, and we’re working every day to improve performance on…

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June 7, 2013 by wizeblogmin

Maximizing your ad spend across digital ecosystems means keeping abreast of all the latest ad formats, to exploit sleight advantages and explore new opportunities.

We see many merchants make the mistakes of ignoring certain channels altogether, or biasing their spend too heavily towards either “traditional” and safe formats or experimental ones.

We help merchants maximize their full portfolio of online advertising investments. Our strong relationships and expertise with all the major platforms; our long history; and our massive scale of product categories, merchants, and spend give us unique and early insights on how to best leverage the full range of channels and formats. In a vastly competitive marketplace for consumer interest, our combination of data, statistical processes and scale ensure we deliver to our merchants traffic with the highest ROI.

Here are some of the latest formats we’re using, and what we think merchants should know about them.

 

Google

Google is the most robust search ecosystem, and digital ecosystem period, for most advertisers. Their evolving ad formats tend to be rigorously tested with clear ROI.

Top placement gets far more clicks than a right-rail ad, and Google knows and now exposes exactly what advertisers must bid to secure that spot. The key is to understand, from an ROI standpoint, if it makes sense to bid up to that amount. To do this effectively, automation and predictive technology are essential.

GoogleTopPageBid

Parameter-based ads have been available on Google for years, but few advertisers take advantage of them. Copy can be approved once, with parameters such as pricing and stock availability updated dynamically in real-time. When fed with the right parameters, copies can be more impactful leading to increased click-through-rates and revenue.

GoogleParameterAd

This new ad format, now in Beta, allows merchants to show multiple images per product, which increases ad quality and CTR.

GoogleImageExtensionsAds

 

Wize Commerce has been working with the Google platform for over a decade, which puts us in a unique position to get the most value from these new ad formats. For example, we have a very rich data set to pull from for parameter-based ads, including social signals, purchase intent, and prices… and analytics on exactly how these signals drive click-through and conversion.

We can also precisely and successfully target SEM ads at product pages, and not just search result pages, which dramatically helps with conversion.

 

Facebook

Facebook has been rapidly expanding its available ad formats for desktop and mobile.

Facebook is a younger platform than Google, so its formats tend to be inherently more experimental. Google advertising is all about the keyword, but targeting on Facebook is trickier, since Facebook user behavior gives fewer clues around purchase intent.

When used expertly, Facebook newsfeed ads for desktop and mobile can drive significant traffic and revenue. As is the case for Facebook right-rail ads, the correct mapping of ads to interest-based segments of users is extremely important.

Facebook

Twitter

Twitter ads are the newest of all. Some Twitter ad formats allow targeting at a keyword level, making them somewhat more analogous to SEM ads. In particular, ads can be targeted to users who use the Twitter search feature. More recently, Twitter has rolled out new ad formats that allow targeting based on what users have tweeted. Wize Commerce is one of the first providers with access to this API, which will be launching later in June.

Twitter

Contact us to learn more about how we can help your business optimize traffic and growth for your digital business.

Maximizing your ad spend across digital ecosystems means keeping abreast of all the latest ad formats, to exploit sleight advantages and explore new opportunities. We see many merchants make the mistakes of ignoring certain channels altogether, or biasing their spend too heavily towards either “traditional” and safe formats or experimental ones. We help merchants maximize…

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